---
type: Page
title: "AmyFay Chandler — Wholesale Rep, Ex-Retail Buyer"
description: "AmyFay Chandler — independent wholesale rep, ex-retail buyer, 15 years owning my own store. The mix that makes a difference when you carry a line through me."
resource: https://amyfaychandler.com/about/
tags: [about]
---

ABOUT

# I’ve Bought, Built, and Sold.Now I Help You Do It Better.

I’m a Full-Stack Tech Rep who used to be a buyer. That changes everything about how I show up for your store.

I’m AmyFay Chandler. I represent independent product lines for independent retailers — Tango Showroom lines across Tennessee and Kentucky, plus a handful of independent lines that ship nationwide.

I use AI and data tools every day to track reorder timing, catch trends early, and keep things from slipping through the cracks. I also write the Retail Tidbit Mondays and Wednesdays, and 250 weeks of Friday Retail Tidbits and counting — written by me, for retailers like you.

## I’ve Sat in Every Seat in This Business

Maker & owner. I built two of my own t-shirt lines and ran my own retail business, Initially AmyFay, for 15 years. I learned the business from the inside out — and figured out I’m the marketer and salesperson, not the back-office operator.

Buyer. I managed 100 gift lines across 23 Ace Hardware locations. I made the buying decisions. I tracked the sell-through. I learned what moves, what sticks, and what makes a line worth keeping.

Seller. I sold my own t-shirt lines into stores before I ever repped someone else’s — so I know exactly what it feels like on both sides of a sales call.

Full-Stack Tech Rep. I represent 15 home and gift lines across Tennessee and Kentucky through Tango Showroom — rep work, with the full tech infrastructure built in. Full-Stack Tech Engine for 2 independent lines (Caroline B Cook, Sweet Tree Jewelry) — I run their entire commercial operation: sales, payments, brand pages, content, AI discovery, retailer education.

Register. And yes — I’ve rung up plenty of customers along the way. Every seat matters when you’re trying to figure out what actually works on the sales floor.

## What That Means When You Work with Me

I sold to the buyers as a rep. They liked me enough to hire me. Now I rep again — but with nearly four years of buyer experience behind me: up to 100 lines at a time, each in as many as 23 stores.

I don’t just show you the catalog. I help you figure out what’s right for your store, how much to bring in, and when to reorder. Because I’ve been the one making those decisions — and I understand the math.

## Full Circle

For my Tango Showroom brands, I’m a Full-Stack Tech Rep — rep work, with the full tech infrastructure built in. Brand pages, payment rails, AI discovery, CRM, content.

For my two independent lines, I’m the Full-Stack Tech Engine — I run their entire commercial side. They focus on making and shipping. I handle wholesale, D2C, payments, marketing, retailer education, everything else.

And the same Full Tech Stack runs the retailer side too — brand discovery pages, retailer spotlight pages, a private retailer library, the Steward Retailer Program, Weekly Retail Tidbits (250 issues and counting).

Brands. Retailers. I’m the full circle.

## Start Tomorrow Ahead

A two-minute read Mondays and Wednesdays, so you walk in already pointed at what matters. Friday Retail Tidbits comes bundled in Friday’s send.

[Subscribe →](https://amyfaychandler.com/subscribe/)

Free. Always.

Written by AmyFay. AI helps with research and editing. The voice and the takes are mine.