---
type: Brand
title: "Bunnies by the Bay Wholesale"
description: "Bunnies by the Bay baby plush wholesale — Skipit collection, Pinkie and Bud classics, $300 opening. Repped in TN & KY by AmyFay Chandler through Tango."
resource: https://amyfaychandler.com/brands/bunnies-by-the-bay/
tags: [brands]
---

Baby plush wholesale for Tennessee & Kentucky retailers

# Bunnies by the Bay Wholesale

Build one story shoppers can understand.

Bunnies by the Bay works best when the store gives one collection enough room to speak: plush, book, lovey, and a reason for the gift. AmyFay Chandler represents the line in Tennessee and Kentucky through Tango Showroom.

      [Get Bunnies by the Bay Wholesale Info →](#afc-lead-form-el)

To order Bunnies by the Bay wholesale in Tennessee or Kentucky, contact AmyFay Chandler — Bunnies by the Bay’s rep through the Tango Showroom — at [[email protected]](/cdn-cgi/l/email-protection#03626e7a65627a43626e7a65627a606b626d676f66712d606c6e) or [865-217-6790](tel:+18652176790).

## From Cricket Island, with love.

Bunnies by the Bay began with two sisters in a small Washington fishing town and their grandmother’s stories about bunnies in the garden. Forty years later, those stories still shape every piece in the line.

The world behind the brand has a name: Cricket Island. It is the imagined home of every collection — Good Friends Farm, Camp Cricket, the Buddy Blankets, the Halloween and Holiday capsules — each character with a place in the larger world.

Every plush is finished by hand. Embroidered eyes. Blushed cheeks. Soft noses. Packaged for gift-giving from day one, and made to be loved hard and passed down.

### At a Glance

Category
Heirloom baby plush, lovies, books & gifts

Products
Plush, lovies, buddy blankets, books, gift sets

Based In
Anacortes, Washington

Founded
1986 · family-run

Tagline
Giving Glad Dreams Since 1986

Wholesale Terms$300 opening · $150 reorder
Free freight at $500+
TN & KY via Tango Showroom, AmericasMart Atlanta

The origin story

## Everything can be rescued and mended.

Bunnies by the Bay began after real loss in a Washington fishing family. In 1983, the crab boats Altair and Americus were lost in the Bering Sea. Fourteen men died, including the founders' father, uncle, cousin, and childhood friends. The family story also carries the later loss of their baby brother, Tony Beirnes.

The company is dedicated to their grandmother Elsa Atterberry, known as Gram. She brought the girls into her sewing circle and told stories about bunnies in her garden. Those stories became comfort. The sewing became characters. The family island became Cricket Island, the world behind the brand.

That is why the line has more selling power than a generic plush shelf. Each character has a place in the world. Each book gives the store language. Each lovey or buddy blanket becomes part of a family's routine.

Bunnies by the Bay is all about story. The plush, books, lovies, and characters are how the brand turns comfort into something a shopper can carry home.

Best first story sets

## Start with one story and go deep enough to matter.

For Tennessee and Kentucky gift stores, these are the most practical ways to open the line. A baby-only store may choose differently, but a gift store needs a table that sells with a clear reason.

          Broadest gift story

### Good Friends Farm

This is a strong current collection, and it fits inland gift stores beautifully. It reaches beyond baby: farm, texture, nostalgia, and broad-age appeal.

            - Build around Clucky, Moo, Hammy, and Baby Farm.

            - Add the farm-sounds board book for the story.

            - Use Scraggle Fur as the touch-and-feel selling point.

          Fall and woodland anchor

### Camp Cricket

Camp Cricket gives a store a softer woodland world with friendship, virtues, and characters that feel more specific than standard nursery plush. It is a strong fall and winter anchor.

            - Lead with Cubby, Bruce, Smidgen, Foxy, and Blink.

            - Pair plush with the Camp Cricket board book.

            - Use the unlikely-friendship story as a staff talking point.

          Bread and butter

### Buddy Blankets

This is the comfort category and the reorder engine. Buddy Blankets, Bye-Bye Buddies, Silly Buddies, Knotty Friends, and chimes make the baby shower and registry wall easier to shop.

            - Use Buddy Blankets as the core.

            - Add travel, pacifier, teether, and chime formats.

            - Teach personalization as the registry upgrade.

          Classic new baby

### Blossom, Skipit, and Nibble

This is the classic new-baby path: bunny, puppy, lamb, and soft neutrals. It is the safest place for a store that wants Bunnies by the Bay to read as a premium baby gift line.
