---
type: Brand
title: "LJ Sonder Wholesale"
description: "LJ Sonder wholesale — mixed-metal fashion jewelry, genuine pearls, textured chains, and regional coin hooks. Repped in TN & KY by AmyFay through Tango."
resource: https://amyfaychandler.com/brands/lj-sonder/
tags: [brands]
---

Wholesale jewelry for Tennessee and Kentucky retailers

# LJ Sonder Wholesale

Mixed-metal fashion jewelry with a clear point of view.

LJ Sonder gives specialty retailers wearable necklaces, bracelets, earrings, pearls, and coin pieces that feel classic, current, and easy to style. AmyFay Chandler represents the line through Tango Showroom in Tennessee and Kentucky.

$500 opening order · $250 reorder · Mixed-metal story

      [Get LJ Sonder Wholesale Info →](#afc-lead-form-el)

To order LJ Sonder wholesale in Tennessee or Kentucky, contact AmyFay Chandler — LJ Sonder’s rep through the Tango Showroom — at [[email protected]](/cdn-cgi/l/email-protection#6504081c03041c2504081c03041c060d040b010900174b060a08) or [865-217-6790](tel:+18652176790).

Retailer play

## Give LJ Sonder a clear jewelry story.

The line works when customers can read the attitude quickly: a knot, a toggle, a pearl with edge, a textured chain, and one regional hook when that hook fits the store.

A stronger opening gives the line enough depth to read as modern, wearable, and slightly unexpected. Customers should be able to compare silver, gold, pearls, coins, earrings, and bracelets in one clear presentation.

The buyer shorthand is simple: classic with an edge. That gives staff an easy way to explain the line, and it gives the customer a reason to pause.

### At a Glance

Category
Handcrafted mixed-metal fashion jewelry — classic with an edge

Products
Bracelets, necklaces, earrings · 18kt matte gold-plated brass or antique sterling silver · genuine pearls, semi-precious stones

Based In
Huntsville, Alabama · designed & finished in studio

Founded
2018 by Lisa Hays & Jackie Ginsburg

Distribution
300+ retail locations · 7 active reps

Wholesale Terms$500 opening · $250 reorder · 1-piece minimums
TN & KY via Tango Showroom, AmericasMart Atlanta

Why it works

## LJ Sonder gives the jewelry wall a point of view.

The line earns space because it helps a retailer sell jewelry as a style decision with strong gift value.

            Mixed metal made easy

### Customers can wear silver and gold together.

The finishes remove the old matching problem. A shopper can buy one piece and wear it with more of her closet.

            Pearls without the expected look

### The pearl story feels current.

Baroque, Edison, and freshwater pearls give the line softness, while knots, spikes, toggles, and chain keep it from reading traditional.

            Regional hooks

### Coin pieces create a local reason to buy.

College towns, resort markets, animal motifs, and state pride can make a piece feel personal instead of generic.

Founder story

## Lisa and Jackie built a line around story.

LJ Sonder was founded in 2018 by Lisa Hays and Jackie Ginsburg. The name comes from the idea that every person has a vivid, complicated story, even when we only see one small piece of her life.

That matters at retail. A customer does not need a long explanation, but she does need a reason to remember the jewelry. LJ Sonder gives the store a story that is easy to tell: two founders, mixed metals, pearls with edge, and pieces that help the customer tell her own story.

        Lisa Hays and Jackie Ginsburg, the L and J behind LJ Sonder.

First order logic

## Start with the pieces that explain the line fastest.

A first order should show mixed metal, texture, pearls, and versatility. The customer should understand the difference before staff says a word.

            Signature anchor

### Knaughty

The wheat-chain knot gives the fastest brand read: textured, wearable, mixed-metal, and still polished.

            Classic with edge

### Dylan

The antique silver chain, gold toggle, and spike show why the line is more interesting than a standard jewelry wall.

            Versatility hook

### Trip

The multi-wear piece gives staff a natural demo because it can read as a necklace or a wrap bracelet.

        Build a visible story so customers can compare knots, toggles, pearls, chains, bracelets, earrings, and coins.

Display guidance

## Give LJ Sonder enough room to make sense.

LJ Sonder sells best as one intentional mixed-metal presentation. Keep the line together so customers can see the styling logic, compare options quickly, and understand why the pieces belong together.

### Anchor the display.

Use knots, toggles, multi-wear chains, and pearls to make the brand obvious in ten seconds.

### Show the range.

Include necklaces, bracelets, earrings, and one regional coin group