---
type: Tool
title: "Set-Pricing Calculator for Retailers"
description: "Price your inventory the right way. Enter wholesale cost, freight, and target margin — see the right retail number, plus markup and keystone math."
resource: https://amyfaychandler.com/tools/set-pricing/
tags: [tools]
---

# Set Pricing Calculator

        [← All Tools](/tools/)

            Weekly Retail Toolkit

# Set Pricing Calculator

@AmyFayChandler

                Split a wholesale set into individual retail prices. Plug in your set
                cost, pick your margin, and decide how to distribute it across sizes.

## Your Numbers

                Total Set Wholesale

What you paid for the full set.

                    $

                Desired Margin

The share of the retail price that’s profit.

                    %

                    50%
                    55%
                    57%
                    60%
                    65%
                    70%

                Cost Distribution

How the wholesale cost splits across sizes.

                    Balanced Spread
                    Custom Split

How many more wholesale dollars the Large carries than the Small. Medium sits at the average; enter $0 for an even split.

                        $

What percent of the wholesale cost goes to each size? Must total 100%.

SMALL

%

MEDIUM

%

LARGE

%

                Round Retail Prices

Prices round up, so no size dips below your target margin.

                    Exact
                    .95
                    .99
                    $1

            Price the Set

Set Total Retail

$0.00

 

## Per-Size Pricing

                    Small · cost $0
                    $0

                    Medium · cost $0
                    $0

                    Large · cost $0
                    $0

                    Set Total · wholesale $0
                    $0

Wholesale cost split across sizes

            Start Over

## Quick Margin Reference

50% = 2.0× cost (keystone)

55% = 2.22× cost

57% = 2.33× cost

60% = 2.5× cost

65% = 2.86× cost

70% = 3.33× cost

Margin = profit ÷ retail. A 55% margin on $22.22 means $12.22 profit on $10.00 cost.

## How It Works

            ▶ Show the math

Balanced Spread divides the set wholesale into three. Medium gets the average (total ÷ 3); Small gets less by half the spread, Large gets more by the same amount. They always add back to your set cost.

Custom Split lets you set exact percentages — e.g. 20 / 30 / 50 puts half the wholesale cost on the Large.

Retail = cost ÷ (1 − margin). At 55% margin, a $10 item retails for $10 ÷ 0.45 = $22.22.

            Built by AmyFay for retailers who want real clarity on their numbers.