---
type: Page
title: "Working with AmyFay"
description: "Independent wholesale rep covering Tennessee + Kentucky and select brands nationwide. 17 lines, a buyer's eye, and the personal service Faire can't fake."
resource: https://amyfaychandler.com/working-with-amyfay/
tags: [working-with-amyfay]
---

# Working with AmyFay

- Knoxville, Tennessee

    A wholesale sales rep · Tennessee + Kentucky + select brands nationwide

# Working with AmyFay.

    I sell pretty things to pretty stores.

    The Lines

      Bunnies by the Bay · Caroline B. Cook · Cobblestone Living · Compendium · Erin Gray · EvaBelle · FacePlant Dreams · Lenny + Eva · LINNEA · LJ Sonder · Mary Lake-Thompson · Meghan Browne Style · ORI London · Sweet Tree Jewelry · The Winding Road · True South Puzzles · Whispering Willow

      I
      The Mirror

## You take the time.

      When a customer walks into your store looking for a thoughtful gift, you don’t send them to Amazon. You ask for whom they’re shopping. You suggest the perfect thing.
      That’s the work. That’s the value.
      That’s exactly what I do for you when you order through me.

      II
      A Buyer’s Eye

## I think like a buyer — not a salesperson.

      From 2002 to 2017, I ran Initially AmyFay, my own retail business in Knoxville. I built the orders. I merchandised the displays. I watched what sold and what stayed on the shelf, week after week.
      That’s the lens I bring to every appointment. Not what can I sell you — but what will sell through for you.
      Here’s the truth: buying is fun. The same dopamine rush your customer feels when she walks out of your store with something she loves. That rush is real — and good — because it means you believe in the line.
      What’s not fun is opening that box weeks later and watching it sit. Or marking it down. The risk isn’t in buying. It’s in buying without a plan for sell-through.
      That’s where I come in. A new retailer recently placed her first order with me on a line she loves. She wrote the order herself — her store, her judgment, her customers. She asked my opinion, and I told her what I saw: the order had energy, but it was trying to tell too many stories. A tighter selection would have given her one strong display her floor staff didn’t have to work to explain.
      She ordered her version anyway. That’s fine. Her enthusiasm will carry it. And the next time we work together — once she’s seen what sells and what sits — we’ll build something stronger.

        I won’t override your judgment. It’s your store. When you ask, I’ll tell you what I see — so dollars spent become dollars invested.

      III
      The Service

## The four-part rhythm.

      Every rep claims “personal service.” Here’s what mine actually looks like — broken down by when it happens.

          Before market

### Pre-market homework

            I review your store’s history with each line — what sold, what reordered, what’s been quiet.

            - The reorder is already drafted. Your appointment hour is for discovery, not bookkeeping.

During

### In the showroom

            - One line at a time. New product, best-sellers, and categories you haven’t tried.

            - I write the order as we go — or type it up and send it for review after.

            - All 17 brands together so we can see your floor stories — and the gaps.

After

### Post-market

            - Hand-curated sample bags delivered personally.

            - New-product previews and sell-through notes when something moves across the territory.

Always

### Year-round

            - Weekly Retail Tidbits, every Friday at 6 a.m.

            - Short retailer-focused posts Monday and Wednesday mornings.

            - Reachable by email or text. If you want me, you’ll hear back.

            - An SEO-optimized stockist page for retailers actively carrying the lines.

IV

The Honest Part

## About Faire.

Some of the Tango lines I represent are also on Faire — that’s a reality of the modern wholesale market, and I’m not going to pretend otherwise. For the independent lines I’ve signed personally, I’m building direct — not through Faire. Those brand sites are the whole point, and Faire would outrank them. If you’re curious about a specific line, the FAQ on each brand page tells you.

Here’s what I’d tell you, retailer to retailer: Faire is a discovery tool, and a fine one. But Faire takes their cut whether or not you do the work yourself. If you’re already working with me, you’re getting the full personal service at the same effective cost — and a human you can text.

Here’s the other piece — and it’s the same argument you’ve made to your customers about shopping local. Their dollars stay in your community when they buy from you. Yours stay in your community when you ord