For independent gift shops & boutiques
Gift lines worth carrying — picked, sourced, supported.
Seventeen wholesale lines, hand-picked for independent stores — fifteen across Tennessee & Kentucky, two I run nationwide. From a former shop owner who’s been the buyer on the other side of the counter.
Full Circle
For the stores I serve
Brand discovery pages, retailer spotlights, a private retailer library, Weekly Retail Tidbits (250+ issues), and the Steward Retailer Program.
For the brands I rep
A rep with a full tech stack — pages, content, and training built to actually move the line, not just carry a sample bag.
Same full tech stack underneath both. This is what I mean when I say I’m the full circle.
The Lines
Click any brand for line sheet, minimums, and how to order.
Order Direct
Tennessee + Kentucky
250
Fridays in a row
15 years
Behind the counter
100 lines
Up to 23 stores each
“You are so positive and supportive with your notes and tools to help us and tidbits of wisdom. We are all lucky to have you on our side.”
Denise — Founder & Owner, La De Da Designs, Knoxville TN
“The best things in business are built on real relationships — and AmyFay gets that better than anyone I’ve worked with.”
Barna — Business Consultant
“After you left, the girls in the back all said you were the best Rep we have! You give us statistics on what we sell, keep us up-to-date on new merchandise, and share marketing tips in person and via email.”
Anna — Anna’s Additions, Louisville KY
HOW WE WORK
What it looks like to carry a line
Hand-pick the line
Browse the brand pages, request a line sheet, and decide what fits your store and your customer.
Order direct
Email, phone, or text — your way. Minimums and opening-order recommendations included.
Sell through, then reorder
Reorder nudges, photos for your marketing, and a heads-up on lead times.
I sat in your chair first — I ran my own retail business, then spent nearly four years as the buyer for Elder’s Ace Hardware. Now I rep fifteen lines across Tennessee and Kentucky plus two independent lines nationwide, and I write Friday Retail Tidbits every week.
QUESTIONS
Want to carry one of these lines?
Tell me which brand caught your eye and I’ll send you the line sheet, minimums, and an opening-order recommendation.