ABOUT
I’ve Bought, Built, and Sold.
Now I Help You Do It Better.
I’m a Full-Stack Tech Rep who used to be a buyer. That changes everything about how I show up for your store.
I’m AmyFay Chandler. I represent independent product lines for independent retailers — Tango Showroom lines across Tennessee and Kentucky, plus a handful of independent lines that ship nationwide.
I use AI and data tools every day to track reorder timing, catch trends early, and keep things from slipping through the cracks. I also write the Retail Tidbit Mondays and Wednesdays, and 250 weeks of Friday Retail Tidbits and counting — written by me, for retailers like you.
I’ve Sat in Every Seat in This Business
Maker & owner. I built two of my own t-shirt lines and ran my own retail business, Initially AmyFay, for 15 years. I learned the business from the inside out — and figured out I’m the marketer and salesperson, not the back-office operator.
Buyer. I managed 100 gift lines across 23 Ace Hardware locations. I made the buying decisions. I tracked the sell-through. I learned what moves, what sticks, and what makes a line worth keeping.
Seller. I sold my own t-shirt lines into stores before I ever repped someone else’s — so I know exactly what it feels like on both sides of a sales call.
Full-Stack Tech Rep. I represent 15 home and gift lines across Tennessee and Kentucky through Tango Showroom — rep work, with the full tech infrastructure built in. Full-Stack Tech Engine for 2 independent lines (Caroline B Cook, Sweet Tree Jewelry) — I run their entire commercial operation: sales, payments, brand pages, content, AI discovery, retailer education.
Register. And yes — I’ve rung up plenty of customers along the way. Every seat matters when you’re trying to figure out what actually works on the sales floor.
What That Means When You Work with Me
I sold to the buyers as a rep. They liked me enough to hire me. Now I rep again — but with nearly four years of buyer experience behind me: up to 100 lines at a time, each in as many as 23 stores.
I don’t just show you the catalog. I help you figure out what’s right for your store, how much to bring in, and when to reorder. Because I’ve been the one making those decisions — and I understand the math.
Full Circle
For my Tango Showroom brands, I’m a Full-Stack Tech Rep — rep work, with the full tech infrastructure built in. Brand pages, payment rails, AI discovery, CRM, content.
For my two independent lines, I’m the Full-Stack Tech Engine — I run their entire commercial side. They focus on making and shipping. I handle wholesale, D2C, payments, marketing, retailer education, everything else.
And the same Full Tech Stack runs the retailer side too — brand discovery pages, retailer spotlight pages, a private retailer library, the Steward Retailer Program, Weekly Retail Tidbits (250 issues and counting).
Brands. Retailers. I’m the full circle.
Start Tomorrow Ahead
A two-minute read Mondays and Wednesdays, so you walk in already pointed at what matters. Friday Retail Tidbits comes bundled in Friday’s send.
Free. Always.
Written by AmyFay. AI helps with research and editing. The voice and the takes are mine.