For Manufacturers
AmyFay Chandler — Full-Stack Tech Rep
Independent gift and home brands. Tennessee and Kentucky through Tango Showroom, the AmericasMart Atlanta showroom I rep for.
Start the conversationI sell pretty things to pretty stores. The “Full-Stack Tech Rep” part means I also run the full technology stack — brand pages, payment rails, AI discovery, content, CRM. The infrastructure your brand would otherwise stitch from ten vendors.
I’m the full circle
It’s not just brand-to-retailer for me. I build the retailer side too — brand discovery pages, retailer spotlight pages, a private retailer library per brand, the Steward Retailer Program, Weekly Retail Tidbits (269 issues and counting). The same Full Tech Stack that powers the brand work also powers the retailer experience.
How it usually works
If you reach out about representation, my first step is checking with Vicky, who founded Tango, to see if your line is a fit. That’s always where the conversation starts.
Working with me through Tango Showroom
For 15 brands, I cover Tennessee and Kentucky through Tango Showroom. Rep work, with the full tech infrastructure built in:
- Active retailer base across TN/KY independents
- Dedicated brand page on amyfaychandler.com — SEO-optimized, photo-rich, retailer-facing
- Private retailer library — line sheets, catalogs, training, all in one place per brand
- Set up so Google and AI assistants can find and recommend your line
- Weekly Retail Tidbits content reaching 3,800+ independent retailers
- Integration into Tango Showroom’s full national network
This is the front door.
A second path, for the right fit
For two independent lines — Caroline B Cook and Sweet Tree Jewelry — I do something different. I run their entire commercial operation. They make and ship. I handle wholesale sales, D2C, payment rails (Stripe split, retailer pays on order, manufacturer paid instantly), brand pages, programmatic SEO, content, retailer education, CRM, AI discovery — everything except production.
This is the Full Partnership path. It’s not a service I sell openly; it’s a partnership I take on selectively. The math: I can do this deeply for two brands. Maybe three someday. Not five, not ten. The depth is the point.
If your brand wouldn’t fit Tango but you’d want what Caroline B Cook and Sweet Tree have — reach out. We’ll talk.
Next step
Email me. Start with what your line is and where you’re trying to go. I’ll come back with whether Tango fits, whether a Full Partnership could fit, or whether neither is quite right.
[email protected]