Your online shop,
run for you.
First, I set it up.
Selling online usually isn’t a software problem. It takes someone to fill the shop and keep it going, every month. That’s the job I do.
I handle what shoppers see. You handle what they get: your stock, the packing and the shipping.
- Your look.
Your logo, colors and fonts in one brand kit, used the same way everywhere. Have one? I use it. Have a logo but no kit, or want better? We build it together.
- A shop of your own.
Built around your store: your products, your story, how to reach you, links to your social pages, and shipping, returns and privacy pages.
- Your money, your bank.
Card payments go through your own Stripe account into your own bank, and I sit with you to open it. A sign-up box grows your own customer list.
- 50 products to start.
Picked from a year of your own sales. Each gets photos, a description and a check against its brand’s rules for selling online.
- Brand pages.
Pages that tell each line’s story, where the brand allows it.
- Ready to open.
Shipping set up, real test orders, a short lesson for you, and a list of every account the shop uses, all in your name.
Then I run it with you.
What I do
Every month
- Two emails to your customers, written and sent: a product story and a button to shop.
- New products every month, up to a number we agree on.
- A check-in: what sold, what to add and what to let go.
- Someone to call with questions: me.
What you do
Your part
- Keep your online pieces stocked, and tell me when one runs out.
- Pack and ship each order, or hand it over at pickup.
- Answer customer questions and handle returns.
- Add online sales to your sales tax return.
Written for Google. Ready for AI.
I write what Google and AI assistants like ChatGPT read about every product: its name, brand, price, photos and stock, plus your store’s name and town.
So your shop is ready to apply as the new AI shopping programs open. They’re new, and each one decides who gets in.
When you need a little more.
Day to day
Orders that move on their own
- Pickup at any of your stores, chosen at checkout, with a note to the customer when it’s ready.
- Online stock counts that keep themselves: an online sale comes off the count, you get a note when a piece runs low, and the site says sold out when it’s gone.
- Order emails that send themselves: a receipt, the order to the store with a packing list, “ready for pickup,” and “it shipped” with tracking.
Behind the scenes
Set up right
- Sales tax figured at checkout, and shipping labels at discounted rates.
- Company email at your own web address, an inbox for each store, and your old web address sent on to the new shop.
- Your customer list cleaned of bad addresses, with emails set up the way Gmail and Yahoo require.
What’s yours stays yours.
Your name and look, your web address, your customers, your sales records and your product list stay with you if we stop. The software that runs your shop stays mine.
Not included: a new logo drawn from scratch, signs, bags and other printed pieces, running your social media, and new features like gift cards.
Your store comes first.
I ran my own retail business for fifteen years, so I start with your store, not the software.
I look up each brand’s rules for selling online and keep them on file. For lines I represent, I go straight to the brand.
Three ways to run an online shop
| On your own | A web design company | With me | |
|---|---|---|---|
| Setting it up | You, after hours | They build it | I set it up |
| Picking what to sell | You | You | From your own sales |
| Photos and descriptions | You | Usually you | I do it |
| Each brand’s online rules | You look them up | You tell them | I look them up |
| New products each month | You | When you ask | I do it |
| Emails to your customers | You | A separate marketing plan | Two a month |
| Your look | You | A separate branding project | We do it together |
| Someone to call | Your register’s help line | Their support desk | Me |
Typical of web design companies, not any one company.
Let’s talk.
Tell me about your store and what you’d like to sell online. I read every note, and you’ll hear back from me.
Not sure where to start? I’ll look at your website and send you three things I noticed.
[email protected]