Not everything fits in a Friday email.
Tariffs. Scams. The stuff that takes more than a story to unpack — and usually shows up exactly when you don’t have time to figure it out.
I’ve sat in every chair in this business: teacher, retailer, product maker, corporate buyer, rep. Each seat taught me something I wish I’d known in the one before. The Playbook is where I write that stuff down. Evergreen. Structured. Built to still make sense next year when you come back looking for it.
Tariffs & Importing →
What the 2025–2026 tariffs actually did to small retailers, how the ACE portal works, how to file for an IEEPA refund, and what happened when the CAPE portal opened on April 20. (Live now.)
Scams & Fraud →
How criminals break into Shopify accounts, open $30K–$50K credit lines in the store’s name, and bury the “you’ve been approved” notifications under an inbox spam bomb so you can’t react in time. The warning signs, the prevention checklist, and the emergency playbook if it’s already happening to you. (First piece live.)
If there’s something you keep running into and wish someone would just explain it plainly, tell me.
xoxo,
♥ AmyFay