Anthropic turned down $200 million. I keep thinking about why.
Anthropic — the company that builds the AI I use every day — turned down a government contract worth more than two hundred million dollars because accepting it would have meant removing the safeguards they’d built into their technology. The Department of Defense wanted unrestricted access to Anthropic’s AI models, including for autonomous weapons and mass surveillance. Anthropic said no. The Pentagon responded by designating them a supply chain risk — the first time that label has ever been applied to an American company. But Anthropic kept building. They created a tool that found security vulnerabilities that had been hiding inside critical software for twenty-seven years. Not months. Twenty-seven years. More than forty of the world’s biggest tech companies signed on to use it. The findings were serious enough that the Treasury Secretary and the Fed Chair called an emergency meeting with bank CEOs. And instead of cashing in, Anthropic committed a hundred million dollars in credits to help fix what their tool uncovered.
I keep thinking about that, because I see the same thing in the best stores I visit. You’ve done this. You’ve been offered a line that would have moved, probably made you real money, and you looked at it and said, “That’s just not my store.” Maybe it didn’t fit your customer, or it felt like it was chasing a trend instead of building something, or it just wasn’t right in a way you couldn’t fully explain but knew in your gut. And you passed.
That’s not leaving money on the table. That’s knowing what your store is. That kind of clarity is what keeps a shop coherent year after year, what keeps customers coming back because they trust you, what makes a business something instead of just a room full of stuff for sale.
The economy works best when people are free to be principled about what they build. That’s true for tech companies and it’s true for a gift shop on Main Street.
One more practical thing before you start your Monday: USPS is raising rates 8% on Priority Mail, Ground Advantage, and Parcel Select starting April 26, and the new rates run through January 2027. First-Class stamps aren’t affected, but if you’re shipping product to customers or receiving stock, that hits your margin. With fuel prices climbing from what’s happening in the Middle East, shipping costs are going to stay elevated for a while — one more reason to know your options. If you’re not already using PirateShip.com for your shipping, take a look — they get you the best USPS and UPS rates without a monthly fee, and their customer service is excellent. Two weeks out on those rate changes, worth knowing now.
xoxo, ❤️ AmyFay
What’s happening in the world. What it means for your store. Monday through Thursday, from AmyFay Chandler. Weekly deep dives every Friday at amyfaychandler.com.