Find your store’s identity, define your niche, differentiate from competitors, and build a tribe of loyal customers who drive past other stores to get to you.
The Drawer of Wrong Ribbon “It’s the little details that are vital.Little things make big things happen.” — John Wooden, They Call Me Coach My husband has texted me two Leanne Morgan clips recently. One about being a grandparent. One about the thermostat. Both so relatable for us that I know he could not hold…
Originally published as Tidbit #246. “Storms make trees take deeper roots.” — Dolly Parton Do you own what you’re building? 2008–9 was a hard time. My retail business was inside a group of shops called Southern Market, and I watched many of my neighbors close their doors. It scared me. What had felt like serious…