Price Is a Race to the Bottom

“…the generous act of helping someone solve a problem.”

— Seth Godin’s definition of marketing

Two kinds of marketing

-by Seth Godin from his published calendar Friday, March 22, 2024

“There’s the kind that no one can possibly like. The pop-ups, pop-unders, high-pressure, track-your-private-data, scammy, interruptive, overpriced, overhyped, under-designed, selfish nonsense that some people engage in.

And then there’s the kind that inspires us, delights us, and brings us something we truly want.

We call them both marketing, but they couldn’t be more different.

The selfish marketer is marketing at us, trading money for attention to sell average (or below average) products to disinterested people. The excuse is that money needs to be made, or that the boss insists, or that we have no choice…

The successful marketer is marketing with us and for us. And she doesn’t need an excuse.”

Shopping locally

When I enter a local store to shop, I want to discover something new.
I want to enjoy a local experience.
I want to find the perfect gift for someone special and buy one for me, too.

Recently I was in a shop where someone greeted me and then told me immediately about all the special deals they were having.

And just like that my focus went from the joy of discovery to worrying about how much money I could save.

While there are times things need to be on sale, of course, most of the time people who walk in your door want something else.

Do you know what that is?

A $0 TIP from me

Price is a race to the bottom.

How do the products you carry help your customers?
How will your customers feel after they use them?
What problem will your products solve for them?

Share why you carry a line – or why you like a product – or a personal story about it. Focus attention on the benefits – not the cost.

Read on for a bit more from me…
xoxo,
❤️ AmyFay

A bit more from me

Of course, I always love to hear from you… what may I do to help?

Cheering for you!
Grateful for you.
❤️ AmyFay