Store layout, visual merchandising, display rotation, cross-merchandising, signage strategy, traffic flow, and designing an in-store experience worth talking about.
Sorting Is Work. Discovering Is Shopping. “The ability to simplify means to eliminate the unnecessary so that the necessary may speak.” — Hans Hofmann, Search for the Real and Other Essays (1948) My husband and I got to babysit our four-month-old grandson, Henry, this week. I got down on his mat with him — the…
Playing With Someone Better Than You “Champions keep playing until they get it right.” — Billie Jean King I played a lot of tennis growing up. Not so much now — but as I started working with the newest AI model from my fave, Anthropic, it reminded me of playing tennis with my sister, Holly….
The Feeling They Carry Out the Door “They may forget what you said — but they will never forget how you made them feel.” — Carl W. Buehner Big successful events happen when what feels like a bazillion pre-planned details come together just right. Our youngest son’s wedding weekend was just that — packed with…
What Dollywood can teach boutique owners about store layout and customer flow. Design your store the way great experiences are designed.
“Look with a discerning eye.See what’s worthy of emulation and what’s not.Borrow and blend it with what you already know, andsomething better will emerge.” — AmyFay People carry themselves in different ways. Posture that’s remarkable is usually extremely good or extremely bad. What if you intentionally look at everyone’s posture with a discerning eye –…
“Art is what happens when a human does something original and generous that might not work. It has little to do with paint.” — Seth Godin Merchandising is art. One can take any products and merchandise them – just like taking any paint and putting it on a canvas. What the merchandiser freely creates with…
“Design is not just what it looks like and feels like.Design is how it works.” — Steve Jobs Last week I was in a store in a tiny Kentucky town that carries almost every line I represent. The merchandising is beautiful; however, they asked me several times how they could improve. My brain was at…
“Proper Preparation Prevents Poor Performance.” — James Baker The first day of Spring. Tuesday, March 19th. Finally almost here! So is the next big cycle of sales since the end of the holiday season. You are so ready. All of the weeks preparing – cleaning out old and bringing in new. Exhausting. And scary at…