“If I had to single out one element in my life that has made a difference for me, it would be a passion to compete.” — Sam Walton Here’s a toughie for me. It happens a lot. A retailer orders a line. The best selling item(s) sells out quickly. The retailer’s mindset is “let more…
“The best competition I have is against myself to become better.” — John Wooden “Mom, it’s ok – I am finished with 75 Hard…” Heard of 75 Hard, a wellness challenge? Choose a healthy diet, exercise twice a day (once outside), read 10 pages of a non-fiction self-help book, drink only non-alcholic beverages – including…
“The smallest viable audience isn’t a compromise. It’s the point.” — Seth Godin Every week I write to you. At first everything was hard – the content, style, format – all of it. It’s still a challenge, but I have learned to only think about you – local retailers in TN and KY. You are…
“If you do what you’ve always done, you’ll get what you’ve always gotten.” — Tony Robbins When I was a retailer I would describe my buying style as intuitive with eye-balling. I was good. I loved it. I sold a ton for the space my business occupied. But if I knew then what I know…
More customers stopped for 24 jams, but 6 jams sold six times more. Choice overload is real — know why you carry what you do, and share it.
Taste is subjective. Data is objective. The winning recipe for retail is around 40% taste and 60% data.
A little pricing psychology: $0 is better than ‘free,’ and 119 is charm pricing while 125 is rounded. Charm is better.
A painful PTO board grew its budget from $20K to $140K once the real problem was fixed. The parents weren’t the problem — the structure was.
A New Year’s stay at a boutique hotel in Wilson, Arkansas, and the little surprises that say ‘we want to delight you.’ You delight your customers every day.
Why even go to a store if all you want is product? People shop in your store because of the way it makes them feel. Set yourself apart with experience.