40% Taste, 60% Data
Taste is subjective. Data is objective. The winning recipe for retail is around 40% taste and 60% data.
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Why $119 Beats $125
A little pricing psychology: $0 is better than ‘free,’ and 119 is charm pricing while 125 is rounded. Charm is better.
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You Should Own Your Racecourse
“Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messagesto people who actually want to get them.” — Seth Godin I walked into a store in a small Kentucky town for the first time Wednesday. As I visited with the owner, she told me she enjoys reading this newsletter each…
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Give Expensive Items More Space in Your Store
“Proper Preparation Prevents Poor Performance.” — James Baker The first day of Spring. Tuesday, March 19th. Finally almost here! So is the next big cycle of sales since the end of the holiday season. You are so ready. All of the weeks preparing – cleaning out old and bringing in new. Exhausting. And scary at…
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Are You Solving a Symptom?
A painful PTO board grew its budget from $20K to $140K once the real problem was fixed. The parents weren’t the problem — the structure was.
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We Want to Delight You
A New Year’s stay at a boutique hotel in Wilson, Arkansas, and the little surprises that say ‘we want to delight you.’ You delight your customers every day.
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Give People an Experience Like No Other
Why even go to a store if all you want is product? People shop in your store because of the way it makes them feel. Set yourself apart with experience.