A Friday note from someone who’s been where you are. Every Friday morning since August 2021 — a story from the shop floor, and a point you can actually use.
“Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messagesto people who actually want to get them.” — Seth Godin I walked into a store in a small Kentucky town for the first time Wednesday. As I visited with the owner, she told me she enjoys reading this newsletter each…
“Proper Preparation Prevents Poor Performance.” — James Baker The first day of Spring. Tuesday, March 19th. Finally almost here! So is the next big cycle of sales since the end of the holiday season. You are so ready. All of the weeks preparing – cleaning out old and bringing in new. Exhausting. And scary at…
A painful PTO board grew its budget from $20K to $140K once the real problem was fixed. The parents weren’t the problem — the structure was.
A New Year’s stay at a boutique hotel in Wilson, Arkansas, and the little surprises that say ‘we want to delight you.’ You delight your customers every day.
Why even go to a store if all you want is product? People shop in your store because of the way it makes them feel. Set yourself apart with experience.